RATIONAL

My brochure explored three different spots to go that were well-known for three of the most popular spirits being gin, rum and vodka. I explored how each spot was unique to a different social setting. I wanted to convey the atmosphere of a relaxed drink during the day at The Arborist, followed by an intimate date at ‘The Library’ followed ending at a busy social setting and party atmosphere at Havana Bar. I achieved this atmosphere by using the visual language of different colors pallets within the titles and illustrations to symbolizes the emotions within each setting. I used strong white space to create hierarchy amongst the type and key systems. This allows viewers to be drawn to the page and furthermore easily navigate through the page. I learnt the benefits of having sufficient skills within the adobe software and found that I have improved since the beginning of this project. I feel as though I still need to strengthen my illustrations so that I can continue to develop as a designer in the future.